Terri from Waterbury, CT asked:
“I always love how my makeup look safter I’ve finished applying my makeup. For some reason, mid-day my eyeshadow creases and I have no idea why. I have tried changing eyeshadow, and brushes, but nothing seems to work. Help!”
This issue is so common, you should feel relieved ro know that there is a pretty simple solution. You see, the area around your eyes is a tough area for makeup, believe it or not. It’s a prone area for creasing because it’s such a warm area of your face. If you have oily skin, this area tends to become a problem area by the end of the day. The oil on your forehead and brow area slowly move into the lid area by mid to late day.
Using an eye primer will help hold your shadow in place. A pea sized amount will change the way you see your eye makeup. If your eyeshadow could talk, it would thank you, trust me. Primer is meant to act as a barrier between your skin, and the makeup. This barrier will prevent creasing, and provide a true blank canvas for your eyeshadow and liner.
What should I look for?: Eyeprimer is specific to 1.)Your undertone. 2.)The type of shadow you use. 3.)Your skin concerns.
1.) Your undertone: Many women experience dark patches of skin around their eyes, and on their lids. This makes for applying shadow tricky, as your undertone, or areas of hyper-pigmentation can create a muddy color when applying shadow. If this is your concern, choose an eye primer that counter-acts the color of your lids. You want a good, blank base to work with so the true color of the eyeshadow shows through. We LOVE Paint Pots by MAC. They are very concentrated, and come in a variety of cool and warm shades. Although Paint Pots are described as a cream shadow, they can also double duty as a great shadow base. Depot a pea sized amount (this much should be enough for BOTH eyes.). Using a tightly packed eyeshadow brush (or your finger) apply from the base of the lash line to the brows. If the color appears to light, you’ve chosen the wrong color. Your base should act as a second skin.
PRO TIP: Choose a paint pot color that has a matte to normal finish. With so many colors and finishes available, its easy to pick the one you “like the most”. This isnt always the best answer. Some of the more fun, and limited edition collections feature shimmer and frost bases. Going in this direction will force all of your eyeshadow to follow suit- a frosty, shimmery mess.
2.) The type of shadow you use: If you are a loose shadow junky, or love packed glitter, you will want to find an eye primer that works best for you. Not all eye primers were created equally. Eye primers with a looser, liquified conisistency work best for this look. Apply a pea sized amount (or less) with a tightly packed brush from the lash line to the brow base. The primer should stay wet long enough for you to apply the makeup. Using the same brush, apply a dusting of shadow onto the lid. Building layers is the best way to approach this look, as applying too much at once will result in fall out.. Just because you cant see the eyeshadow sitting ontop of your eyeslashes, doesnt mean it isnt there. If the lid becomes dry, use a tiny little baby amount of primer to the brush and continue building the eyeshadow. We LOVE TooFaced Shadow Insurance Glitter Glue and Too Faced Shadow Insurance Candlelight. for this look.
3.) Your skin concerns: As pros, we see all walks of life. When working with mature clients, their concern is always “Will this make me look old?” If this is your concern, you should be asking yourself the same question. The right primer and shadow combination should work to your favor. We LOVE Urban Decay Anti-Agin Primer Potion. This miracle potion is Isododecane based, which has a weightless feel on skin, enhances spreadability of products and helps prevent evaporation of water from the skin, In other words, it keeps the lid area of a mature skin woman, hydrated and supple!
Added benefit to using primers- Primers not only prevent creasing, but also acts as a blank canvas, making your eyeshadow richer, with bolder pigmented results. If you are still experiencing creasing, you may be using too much primer. A pea sized amount should be enough to cover both eyes.